About AdGurus

We turn ad spend into profitable growth.

AdGurus is a specialist performance marketing agency for businesses that need marketing to pay for itself. We plan, run, and optimise your paid media around the numbers that matter — revenue, margin, and cost per customer — so growth is something you can measure, repeat, and scale.

Founded in Athens 15+ years founder experience Google Partner

+122%Charter requests · Athenian Yachts

15XReturn on investment · Juliette Armand

+94%YoY leads, 53% lower ad costs · IQ Skin Clinics

+38%YoY in-store revenue · Skaras Jewels

Why choose us

Performance first. Everything else follows.

Most agency relationships follow a predictable pattern: onboarding, a honeymoon period of good results, gradual performance plateau, and then a re-pitch to keep your attention. We're built to avoid that pattern.

Performance first means every decision — budget, channel, creative, tracking — is judged by what it does for your bottom line. Our team are practitioners first: everyone who touches your account has run campaigns with real budget at risk, not just managed dashboards.

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Business metrics, not vanity metrics

Our reports start with cost per acquisition, revenue, and ROAS, then work backward to campaign decisions. We show you the numbers that matter — including the ones that aren't great.

Test, learn, then scale

We don't guess which creative, audience, or channel will win. We run structured test cycles, commit budget to what's proven, and expect every month to beat the last — or know exactly why it didn't.

Direct access, no middle layer

You speak directly with the people managing your campaigns. When something breaks, spikes, or needs a decision, you hear from us first — not the other way around.

Your budget, treated like ours

Short-term wins that damage brand or account health are not wins. We manage your spend with the discipline we'd apply to our own money.

AI-augmented operations

We use AI tooling in our own workflow to move faster and spot patterns human review would miss — and now offer this as a client-facing service too.

Certified, with sector experience

Google Partner certified across Ads, Shopping, and Analytics. From healthcare compliance to luxury brand safety, we've navigated the edges of platform policy so you don't have to learn them the hard way.

Founder story

Why Yannis started AdGurus

Yannis Giovanos has spent more than 15 years in performance marketing, shaping digital strategies for major companies and fast-growing startups. Along the way, he saw the same gap again and again: campaigns optimised for the advertising platform, reported in clicks and impressions, while the business behind them was asking about revenue, margin, and cost per customer.

He started AdGurus to close that gap. His operating belief is simple: a strong performance marketer must understand the client’s bottom line, not only the advertising platform. That belief still shapes how every account is run.

Today his work spans paid acquisition, analytics, marketing leadership, AI adoption, and training. Performance Marketing Consulting is provided directly by Yannis, giving clients hands-on access to his experience, strategic guidance, and commercial perspective.